In regards to getting my topic approved, I received some feedback on my abstract. My original plan was to write about how business can use new communication technologies as a marketing tool to reach the active and engaged consumers. My tutor made me realize that with the direction I was going, my essay was going to be a broad, very broad business essay.
To make sure that the topic is related to this course and that it is going to be a humanities essay, I am going to focus on the consumer and how they can benefit from new communication technologies in regards to their consumption of LEGO products.
To capture the humanities aspect of things, I will try to only research articles from journals that belong to the humanities database.
My essay plan:
The topic of the essay is how modern consumers can benefit from new communication technologies when engaging with businesses. I am going to include a socialistic theory (or maybe more if I can fit them in there) and find different arguments to back the theory by using journal articles. In order to illustrate the point, I am going to use LEGO as an example of how consumers build a LEGO universe and engage with each other by using new communication technologies.
This essay plan is based on a brainstorm and I have not started my research just yet, so be aware that this essay plan is only a guide.
Below is the result of a (mind-blowing) brainstorming session
Below is the result of a (mind-blowing) brainstorming session
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